This got Munaf thinking and he knew that the brand was worth more than that. With all the popularity, The Bohri Kitchen as a home-dining experience would make over Rs 80,000 a month. Home-delivery option wasn’t viable as Nafisa was the only person cooking. While the home-dining experience was going great, Munaf couldn’t figure out a way to make the project scalable. Today, the regular TBK experience is priced at Rs 1500 on weekends, which sells out two weeks in advance. The menu for The Mother of all Feasts was more exotic, rich, and heavy.
The experience would have kaleeji, bheja fry, while Bohri food is generally rare. I am always happy to cook for more people than less people,” says Nafisa. “We are used to cooking for these numbers, I am used to cooking for big numbers. All this while, Nafisa kept cooking the meals. When the regular TBK was a seven-course meal, The Mother of all Feasts ended up being a nine-course meal. It’s then they created ‘The Mother of all Feasts’ last year. But after discussing his reservations, Munaf realised that they could create an experience, which was unique for the site and space. He wanted to create a solid base and brand standing before teaming up with another website. Initially reluctant, Munaf didn’t want to dilute the experience. One of the aggregators Trekurious, who curated experiences across the city, came for a meal at The Bohri Kitchen and asked Munaf if he wanted TBK to be one of the experiences on the site. “My mother and I wanted to do something new and interesting,” says Munaf. It was then they reached a point where they wondered what next could be done with TBK. Soon people started speaking and writing about The Bohri Kitchen. It is the kind of grand vision we had,” says Munaf. At that time somebody asked Munaf what was his vision for The Bohri Kitchen, and Munaf answered saying: “One day Shahrukh Khan will wake up and will happen to have strong craving for Bohri food and land up at The Bohri Kitchen. The reviewers had a great time and needless to say TBK got rave reviews. It was during this point in time that The Brown Paper Bag decided to do a review on TBK. Soon it came to one dining experience every week.
From emails, soon Munaf began creating Facebook events for TBK, and the people who subscribed to the page would get an update.
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